Digital Ad Spend Is Up 12.6% In UK
IAB/UK, Tuesday, October 9, 2012 2:23 PM
Despite the difficult UK economy, advertising on the internet and mobile phones increased, like-for-like*, by 12.6% to a record six-month high of £2.59 billion in the first half of 2012– up by over £294 million from £2.30 billion in the first half of 2011, according to the latest Internet Advertising Bureau UK (IAB) advertising expenditure report, conducted by PwC. Mobile up 132% to £181.5 million; video up 43% to £69.8 million. Banners in social media up 36% to £134.2 million FMCG joins Finance as biggest digital display advertiser – accounting for nearly one-third combined.
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