As initially reported in MarketingDaily on October 5, Los Angeles residents are among the most likely to save money for a specific purchase.
Top 10 DMAs in which adults agree with the statement, “I only save for a specific purpose.”
Source: GfK MRI’s 2011 Market-by-Market Study
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Really! "Residence"? Copy edit much?
Hey Roger,
Oops! Thank you for pointing out the mistake. It has been fixed.
Interestingly, outside of Bluefield, all the markets are Sunbelt. Also interesting is that Los Angeles is the only market of any real size. The rest are not even Top 50. Not sure if other than Fresno is any market even Top 100.