Tuesday, July 1, 2014

by Steve McClellan
The ad agency is partnering with Hamburg-based freiheit.com to form Mistress.tech that will focus on creating software and marketing platforms for clients that include parcel service DPD and the City of Hamburg. Read the whole story »
by Joe Mandese
California newspaper publishing vet Shanna Cannon has been named regional publisher of E.W. Scripps' Ventura County Star. She moves into the larger circulation newspaper publishing role from publisher of Scripps-owned Record Searchlight in Redding, Calif. Cannon, who grew up in California's Central Coast region, began her newspaper career at Scripps Telegram-Tribune in San Luis Obispo. Read the whole story »
by Joe Mandese
Los Angeles-based ad tech firm Spreeify has launched a cloud-based mobile and display advertising platform it claims can "maximize click-through, conversion, and engagement" by looking at "social referrals, retargeting and other technology optimize real-time bidding." Spreeify says its customers include JustFab, Gaiam, Papyrus, etnies, Journeys and Adobe. Read the whole story »
by Joe Mandese
Long-time music industry marketing vet Randy Malinoff has joined Pasadena-based music marketing agency DMI Music & Media as executive vice president-global digital business. In that role, he will develop digital marketing opportunities around DMI's Engine 1 Music platform, including two new applications: "music-integrated email;" and "private label" digital radio for brands. Prior to joining DMI, Malinoff led the direct-to-consumer business for Universal Music Group. Read the whole story »
The Los Angeles Clippers are facing a potential backlash from marketers pulling out of sponsorship deals with the team following the scandal surrounding racist remarks made by former owner Donald Sterling. Read the whole story »

FX network is taking billboards down in Los Angeles and New York after local residents complained about outdoor ads promoting new horror series "The Strain" from director Guillermo del Toro. The ads features a closeup o a woman's eye with a worm-like creature wiggling out of her eyeball. Read the whole story »

L.A. Uber Drivers Threaten Strike Bloomberg Businessweek
In a bizarre twist, unhappy Los Angeles Uber drivers are threatening to strike with the backing of the teamsters, according to Bloomberg Businessweek. The drivers are demanding more transparency around costs and fees, following the company’s refusal to help cover insurance premiums and various policy changes made without consulting drivers. The teamsters are throwing their considerable organizational and financial weight behind the threatened strike, as they have already with cab drivers in Washington, D.C., and app-based drivers in Seattle. The Businessweek quoted a statement from the company: “Uber partner drivers have a direct line into the Uber team, and ... Read the whole story »

The Los Angeles International Airport has been getting a major makeover and a new multimedia digital ad campaign is highlighting the newly modernized air travel hub, as well as ways to avoid hassles and inconvenience as the upgrades continue. The campaign, “LAX is Happening,” targets fliers and residents who live within 10 miles of the airport and centers on a Web site with project resources, tools, and tips, including real-time LAX traffic and road closure maps, “insider” traffic tips and shortcut videos, information on the planned LAX upgrades, including new dining and retail options, and direct access to the ... Read the whole story »