by Karl Greenberg
This season, Los Angeles advertising agency RPA has raised more than $92,000 for United Way for the I Have a Dream Foundation. The agency ran an online auction called RPA Bay and a 6th annual RPA
hosted live auction with proceeds going to the I Have a Dream Foundation. They could also take part in a "Pay It Forward" program.
by Aaron Baar
The Grammy Awards are nearly six weeks away, but it's never too soon to begin promoting (and building buzz) for the event. The Recording Academy, which puts on the awards, has launched a social
trivia game (running through Jan. 29) titled "Get Me to the Grammy's," that will award players with seven weekly prizes from each of the Grammy's six participating partners (Delta Airlines, Harman,
Hilton Hotels & Resorts, Hitlab, MasterCard and Procter & Gamble). The grand prize will feature two tickets to the award show on Feb. 10 in Los Angeles.
by Laurie Sullivan
The Internet Corporation for Assigned Names and Numbers (ICANN) held a lottery in Los Angeles last week to decide on which of the proposed new top-level domain names will become the first to go live.
Among the banks, media companies and Internet companies, Google applied for 101 and Amazon, 76. There were more than 900 applications for generic names like shop, news, music, and movies. The
organization released the application list in June.