Analyst Predicts Newspapers Will Grow Digital Ads 30% Next Year
Poynter, Wednesday, October 10, 2012 3:53 PM
As part of digital ad analyst Gordon Burrell's "positively bullish" newspaper forecast for 2013, he predicts "print ad revenues to stabilize or grow slightly at most papers, a trend he expects to continue through 2017," writes Rick Edmonds. Still, "the results will be uneven, with small and mid-sized papers having the best growth prospects... and metros still declining in the range of 4 to 6 percent." Oh, and digital ad growth will be 30% next year, Burrell predicts -- but "only to the extent that [newspapers] target two growing categories of digital advertising: video (growing 30 percent next year) and targeted display (growing 105 percent)," writes Edmonds.
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