CXRi Chooses StreamAudio to Webcast Stations

  • January 10, 2001
StreamAudio announced today an exclusive alliance with Cox Interactive Radio (CXRi), though which StreamAudio will provide its audio streaming and revenue-sharing ad insertion solution for all 83 Cox Radio properties. This will bring the total of radio stations using StreamAudio to 740.

CXRi is a unit of Cox Radio and is responsible for its new media strategy.

According to a recent Arbitron/Edison Media Research study, "streamers" spend more than twice as much time online and have purchased twice as many products online as non-streaming Internet users. Last year 56 million Americans streamed a radio station online.

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