Viewers Tell Why They Turned Off 'Today'

The people have spoken on why, as of Sept. 24, the "Today" show "had lost 961,000 viewers (-18%) from the year ago period, and it’s down -29% in the key adult news demo," writes Chris Ariens. The answer, via two viewer polls, ranges from "the format, to story selection, to the host changes, especially the hiring and firing of Ann Curry."  Here's one articulate viewer response: “I was fed up with the lack of actual news reporting, and more intense focus on silly, irrelevant things like women’s fashion or the newest celebrity’s recipe for a dinner I could never find the time or money to cook."

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