Marketers: Give This Woman A Call!

Teri Lucie Thompson, chief marketing officer for Purdue University, is also an expert on how women look at marketing. In 2005, Thompson and four colleagues started the Marketing to Moms Coalition, an extracurricular effort that advises companies on the buying practices of American mothers. The group publishes an annual State of the American Mom, a survey of women's buying habits and preferences. 

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