15 Ads That Changed Perceptions About Gays, Lesbians
Business Insider , Monday, October 15, 2012 8 AM
The LGBT community is über wealthy, and the highest-spending demo. But advertising meant to grow LGBT consideration has not always been in the mix of ads that have both reflected and influenced perception of gay and lesbian Americans. Business Insider has 15 ads at the jump that show how things have changed over the years, starting with a 1940's-era ad by a company called Jester Wools: "I've robbed the rainbow to make you gay." Back then, gay was a synonym for "happy."
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