Q&A With Wendy's CMO Craig Bahner
The Wendy’s Company announced that in March 2013 it would roll out a new version of its logo. It will be introduced on packaging, advertising, crew uniforms, restaurant signage, menuboards and websites. It's part of a larger brand transformation being directed by new CMO Craig Bahner, who joined in April. The former Procter & Gamble retail hair-product chief talks with Burger Business about the plans.