SEMPO Asks FTC For Paid-Search Review

Miranda Miller tells us that the search marketing industry association SEMPO appealed to the Federal Trade Commission to review the 2002 guidelines for search engine disclosure of paid advertisements in search results. In the post she includes a copy of the letter sent to the FTC. She points out that the FTC has not announced an official review of the guidelines for search engine disclosure of paid ads in search results, but it's understood that the FTC is looking into the issue.



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