News Brief

Correction: Arbitron Not Providing Radio Data Free To Mix Modelers

Arbitron executives say they are not providing data on radio audience and commercial ad exposure free to marketing mix modelers, but are merely providing their access to the data via a GfK MRI data portal for free (“Arbitron Releases Radio Data To Mix Modelers, Move Expected To Impact Ad Budgets”).

Tags: radio
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.