News Brief

Correction: Arbitron Not Providing Radio Data Free To Mix Modelers

Oct 18, 2012, 7:10 AM
  • Comment
  • Recommend
Subscribe to MediaDailyNews

Tags

Arbitron executives say they are not providing data on radio audience and commercial ad exposure free to marketing mix modelers, but are merely providing their access to the data via a GfK MRI data portal for free (“Arbitron Releases Radio Data To Mix Modelers, Move Expected To Impact Ad Budgets”).

Be the first to comment on "Correction: Arbitron Not Providing Radio Data Free To Mix Modelers"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent MediaDailyNews Articles

>> MediaDailyNews Archives