Around the Net
AdWords Too Rich For Small Businesses' Blood
- The New York Times, Thursday, October 18, 2012 12:12 PM
Year-over-year, Google saw a 42% increase in paid clicks during the second quarter of 2012. The bad news? Small businesses -- which were responsible for AdWords’ rise to fame -- are now
getting priced out of the game. “Heightened competition has driven up the prices for keywords and made it harder for small companies,” The New York Times reports. Who or what’s to
blame? Big budget advertisers like Amazon, which spent $54 million in the first half of the year.
