Silverpop CEO "Understands and Applauds" ExactTarget Acquisition of Pardot

Silverpop CEO Bill Nussey weighed in on rival ESP ExactTarget's acquisition of marketing automation firm Pardot. Writing on his company's blog, Nussey lauded the move because of the "the renewed interest it brings to the need for truly integrated digital marketing platforms" and of the future such mergers bring of "delivering dynamically evolving campaigns to each person based on their individual behaviors across the Web."

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