McDonald's Franchisees Angry

Burger Business, Friday, October 19, 2012 8 AM
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McDonald's is trying to modernize its stores but a survey of McDonald’s franchisees conducted by Janney Capital Markets analyst Mark Kalinowski shows that remodeling investments and marketing programs such as discounting are viewed badly by some operators. All 30 operators polled answered “No” when Kalinowski asked, “In your experience, is the typical McDonald’s franchisee’s 2012 cash flow growing at a commensurate rate with that of a McDonald’s shareholder return?”

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