Levi's New Jeans Are Just Garbage
San Francisco Chronicle, Tuesday, October 23, 2012 8 AM
When its latest line of jeans -- the Wasteless Denim Collection -- arrives in stores early next year, the pitch will be: "These jeans are made of garbage." Crushed brown and green plastic bottles will be on display nearby. Eight of those are blended into each pair. We want to build sustainability into everything we do," said Michael Kobori, the vice president of supply chain social and environmental sustainability.
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