Cookie-Targeting Political Ad Firm Claims Online Sales Pitch Was Inadvertent
Given their need to hyper-target voters with specific appeals, political candidates not surprisingly are utilizing browser-based cookies to target online ad messages to specific users, according to
this "expose" in the Huffington Post The article reports on a "slideshow" presentation posted online, then removed, by one of the cookie targeting firms, CampaignGrid, which claimed the deck was
posted in "error."
"It was an unapproved version of a sales deck that was posted by an intern who no longer works for the company," CampaignGrid Chairman Rich Masterson wrote in an email to the Huffington Post. Which only goes to prove the old adage, that's the way the cookie crumbles.