McDonald's Promotes World Menu

Marketing Week , Wednesday, October 24, 2012 10:18 AM
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McDonald’s is launching a UK TV ad campaign to promote its latest Tastes of the World menu. The menu returns to McDonald’s stores with the Spanish Grande, Australian BBQ Supreme, Chili and Cheese Mexican and Chicken and Chutney Indian burgers. Each limited-edition burger will be available for one week as part of the month-long menu promotion and will be promoted separately ahead if its availability in stores. The ad campaign, created by Leo Burnett, launched Tuesday.

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