UK Bans Dior Ad Featuring Natalie Portman

Advertising Age , Wednesday, October 24, 2012 10:18 AM
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A Christian Dior mascara ad featuring Natalie Portman has been banned in the U.K. following a complaint from rival L'Oréal. The latter argued to the Advertising Standards Authority that the print ad "misleadingly exaggerated" the likely effects of the product. The glossy magazine campaign showed a picture of Portman with impossibly long eyelashes next to the headline, "Diorshow New Look" and text that read, "Lash-multiplying effect volume and care mascara. ... It delivers spectacular volume-multiplying effect, lash by lash." Parfums Christian Dior said that no members of the public had complained about the ad. But the Advertising Standards Authority banned it.

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