Citgo Launches New Programs In 2012

Citgo Petroleum Corp. has launched a lot of programs this year, including, promotions and offers aimed at helping the brand's marketers and retailers increase customer visits, along with in-store purchases and fuel sales. Many of the new programs and changes to existing ones came about through feedback from its marketers, according to Alan Flagg, general manager of lights oils marketing at Houston-based Citgo. Among them: an enhanced mystery shopper program that introduced new rewards for compliance, and a new microsite -- myCITGOStore.com -- that gives retailers access to information on the mystery shopper program.

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Tags: promotion, retail
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