Around the Net
Presidential Candidates' Email Campaigns by KPI: Obama Leads on Inbox Placement and Read Rate, Romney in Spam Avoidance and Pass Along
- Return Path Blog, Wednesday, October 24, 2012 3:04 PM
Return Path has analyzed the email campaigns of the presidential candidates and developed an infographic that illustrates how each campaign fares across key performance indicators. President Obama enjoys a list five times the size of Governor Romney's, as well as a 68% inbox placement rate to Romney's 50%. Where the Obama campaign suffers, however, is in spam scores. 5% of emails are marked as spam, as opposed to just 0.8% for the Romney campaign. The Romney emails are also 150 times as likely to be forwarded as emails from the Obama camp and are only 16% as likely to be marked as spam.
