Out To Launch

LenovoLenovo aptly named its new ultrabook the Yoga for its extreme flexibility and portability when on the run from villains by land and sea. This spot begins with a woman who steals the Yoga, equipped with Windows 8, from a shipping crate at a dock located near the Black Sea. The Yoga helps her escape by jet ski and map coordinates to a building that houses an expensive painting. She photographs the painting and escapes with a pair of security guards hot on her track. The woman transfers her data to a man on a motorcycle, boards a train, exits the train, changes outfits and hair colors and stores the Yoga in a locker. Leaving the station, she hands her locker key to a man casually dressed and looking strikingly like one of the security guards that was chasing her. See it here, created by Saatchi & Saatchi New York.

Dell launched a series of corporate identification TV ads to highlight the brand’s technological advances across various industries. A 60-second spot, “Anthem,” showcases Dell’s headway in the automotive, financial and medical industries. The nod to the medical industry had a nice touch, showing a team of doctors working to treat a woman’s cancer. She is then seen hiking in the woods, having reached her five year in remission mark. Watch it here, created by Young & Rubicam, produced by B-Reel and directed by Filip Tellander.

MellowMushroomThis campaign is both creepy and brilliant. It might make social media users think twice when posting their whereabouts. You never know who could be lurking behind the bushes. Mellow Mushroom, a laid back pizza place with an equally laid back looking mushroom for a mascot, told the Twittersphere, "if you follow us, we’ll follow you." That equated to a Twitter follow back by the brand plus some mild real-life stalking. In the course of a week, Mellow Mushroom followed 20 people in real life who began to follow the brand on Twitter. Thanks to the help of the friends and family of those being followed, “Mel” and “Dude” were able to pop up in places Twitter followers might not expect, like a farmer’s market, sidewalk, or their office. On the plus side, they did get free pizza, T-shirts and a good laugh. See it here. The promotion was launched on FollowMellow.com, where visitors can watch additional videos and enter to win free pizza for a year. Fitzgerald+CO created the campaign, produced by Arts & Sciences.

NikonIf a tree falls on Ashton Kutcher in a forest while he is taking pictures, who will update his Twitter status? Nikon launched a TV spot starring Kutcher and its D3200 camera, equipped with 24.2 megapixels and the ability to share pictures with one click. Each time Kutcher takes a scenic picture of a tree or animal, he shares it, resulting in thousands of “ahhhs” heard behind him. Even in a forest, Kutcher has a virtual crowd following his every move. He’d probably have more peace and tranquility if he weren’t so keen on posting things immediately after photographing them. Watch it here, created by McCann NY.

DishNetHow do ranchers communicate? By showing animation with their thumbs in their jeans and the rest of their hands doing the talking, in a series of TV ads for DISH's high speed Internet service, DishNET. In “Point,” two ranchers point to various places outdoors where DishNET would work, never once taking their thumbs out of their jeans. See it here. One “Rancher” hightails it to his neighbor’s farm to tell him that he signed up for DishNET. Now, he can video chat with his neighbor rather than ride over when he wants to talk. Watch it here. “Thumbs” is too funny. The ranchers surf a laptop by bending low and typing with their fingers while their thumbs remain in their jean pockets. It looks uncomfortable and back-wrenching. See it here. Barton F. Graf 9000 created the campaign.

CaliforniaMilkThe California Milk Advisory Board launched another TV spot targeting moms and teenage daughters… and the family cow. “Shower” begins with a female singing loudly in the shower. We’re led to believe it’s a teenage daughter with the loud pipes given the reaction of mom, dad and brother, but in reality it’s the family cow. Singing Cher Lloyd’s “Swagger Jagger.” Watch it here, created by Deutsch LA.

 

KnottsFarmCramer-Krasselt created a scary campaign for Knott’s Farm’s annual “Crop of Scares.” Every Halloween, the farm turns into a bonafide scare fest, treating southern California residents to corn mazes, grade-A, organic fed zombies and menacing clowns. I loved the warning sign hanging next to a group of penned-in zombies: “Please don’t feed fingers to the zombies.” See it here.

 

Cole Webley directed, photographed and edited a lovely video called, "For Those Lost, Just Not Forgotten," about anyone who has ever felt emotionally lost. Film images are set to a poem written by Chateau Bezerra, an art director at AKQA, who went to school with Webley. “Life disciplines in silence,” reads one verse, as images of people, young and old, tormented and emotionally lost, appear onscreen. Watch it here.

 

Run4GoodRandom iPhone App of the week: BEAM and Saucony launched Run4Good, a running app that lets users collect mileage goals that in turn help raise money to fight childhood obesity. Each month, when a predetermined mileage goal is reached, Saucony and its corporate partners will double their donations to selected youth running programs. The first charity to benefit was the American Diabetes Association. The app is available for free in the App Store.

 

Tags: ad campaign
Recommend (2) Print RSS
1 comment about "Out To Launch".
  1. Thomas Siebert from WOLFGANG SOLO: Strategic Communications & Benevolent Propaganda , October 24, 2012 at 5:36 p.m.
    That Mellow Mushroom spot is really funny, if a bit too long. Why didn't they just keep it as a :60? Still, good to see my old Atlanta pals at Fitzgerald & Co. still putting out decent work.
  • NEW! DDB Canada Reinvents Opera Using Street Artists

    To draw a younger crowd to its production of Stickboy, the Vancouver Opera created an awareness campaign that profiles the work of four Vancouver artists: Nick Gregson, Carson Ting, Ben Tour and Ola Volo. Stickboy explores the inner life of a young boy transformed by bullying. The artists were tasked ...
  • NEW! 'Be Relentless' Is The Rallying Cry For 2014-2015 Los Angeles Clippers

    Last season, the Los Angeles Clippers faced drama both on and off the court. With the launch of a new basketball season comes a new attitude for the team: "Be Relentless." A 60-second spot with the same name launched nationally during the NBA 2014-2015 season opener doubleheader games. The black-and-white ...
  • Samsung Unleashes 'The Power Of The Curve'

    Samsung's curved UHD TV is stunning. And I bet the price tag is stinging. High fashion and sleek, modern architecture collide in "The Power Of The Curve." The 90-second video follows a handful of models as they walk through a house that's full of curved televisions. There's so many curved ...
  • Watch The 'In The Raw' Family Grow Before Your Eyes

    In The Raw sweetener is a Brooklyn-based, family-owned company that produces a slew of natural sweeteners often found inside the small brown packets in coffee shops. The company launched a TV spot to educate consumers on the size of their family tree -- one that keeps sprouting new branches. "All ...
  • The Boxtrolls Launches Movie Tie-In App, 'Slide 'n' Sneak'

    Random iPhone App of the week: The Boxtrolls launched its official mobile game, "The Boxtrolls: Slide 'n' Sneak," to coincide with the movie's theatrical release. The side-scrolling adventure game brings players to the underground-cavern-dwelling community of the Boxtrolls. Players must traverse the world of Cheesebridge to rescue captured Boxtrolls from ...
  • Burt's Bees 'Uncaps Flavor' In Each Tube Of Lip Balm

    Burt's Bees has launched its first TV spot and it's quite the animated story. The ad begins with a pair of worker bees dropping a tube of Beeswax lip balm. Next, a mint parachute opens to soften the tube's fall as a grapefruit butterfly escapes a net of honey. Still with ...
  • NEW! Villaggio Bread Is So Good That Someone Is Stealing A Bite From Boy's Lunch. Who Is It?

    Mystery and food are the stars of "The Bite," an adorable TV spot for Villaggio bread. Set in an Italian city, the ad features a young boy, lunchbox in hand, walking to school. His highlight of the day is lunch, so imagine his disappointment when he opens his lunchbox to ...
  • NEW! For Halloween, Trulia Conducts A Haunted Open House

    It appears that Halloween is the favorite holiday of the folks at Trulia. The online resource for finding a new home had a great deal of fun leading up to Halloween, all at the expense of potential homebuyers. House hunting is difficult, but this spooky video takes it to a ...
  • NEW! Romantic Hubby Uses WEMO To Rig House And Surprise Wife On Anniversary

    WEMO might be the closest thing to "The Jetsons" we'll ever see. For the record, I'm still waiting for my flying car... The technology allows users to control household electronics from mobile devices. And not just the lighting or the heat; we're talking coffee makers, curling irons, humidifiers, slow cookers ...
  • NEW! Dodge Brothers' Car Chase Spans 100 Years

    Boys and their toys. In this case, it's also their legacy. The latest commercial in the Dodge Brothers brand campaign is full of your typical case of sibling rivalry. "John vs Horace" tells the story of two men who are business partners, brothers, friends and competitors. In celebrating its 100-year ...
>> Out to Launch Archives