Weather Channel Tweaks Name And Programming

The Weather Channel is not only changing its name -- its new moniker will be The Weather Company -- but also changing its programming, with a new look for its morning lineup that includes a talk show format planned for daytime. And "the [current] reality shows won’t all be going away, but the themes of the primetime programming will all be weather or science-focused," writes Alex Weprin. "There will also be documentaries, like the channel’s upcoming 2013 special on climate change."

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