Obama First Political Campaign On BuzzFeed

Harvard Nieman Lab , Thursday, October 25, 2012 8 AM
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The Obama for America campaign has taken to BuzzFeed, the first campaign to advertise on the content player. The Obama for America content consists of campaign videos on the less busy pages of the site. The political ad content follows BuzzFeed's format, used by JetBlue and others. BuzzFeed has increased its reporting staff with a bureau in Washington, D.C., and staff in Los Angeles

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