Email Tapped for Big Data More Often Than Social Media
Marketing Charts, Thursday, October 25, 2012 4:12 PM
A survey by IBM and Oxford University about how organizations are using Big Data revealed that transactions are the most common source of data, used by 88% of respondents. The next most popular source is log data (73%), followed by events (59%) and then email (57%). Only 43% are using social media as a source of data.
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