Chik-fil-A Rises In Spite (Or Because) Of PR
USA Today, Friday, October 26, 2012 8 AM
Consumer use, visits and ad awareness for Chik-fil-A were all up measurably in the third quarter, in spite of the public relations drubbing, reports research specialist Sandelman & Associates. Intense national media and social media attention came three months ago, after President Dan Cathy told a religious publication that his company was "guilty as charged" in supporting the biblical definition of the family unit.
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