The Future Of Augmented Reality
Diving into what will likely be a serious matter for media buyers in, say, five years, The Atlantic looks into the future of augmented reality, and what sort of content -- including advertising --
it will offer consumers. “If you pick up a book, do you see a biography of its author, an analysis of the chemical composition of its paper, or the share price for its publisher?” For a
little guidance, the magazine goes to Google, which, with its Glass project, has already established itself as a leader in AR.