The Future Of Augmented Reality

Diving into what will likely be a serious matter for media buyers in, say, five years, The Atlantic looks into the future of augmented reality, and what sort of content -- including advertising -- it will offer consumers. “If you pick up a book, do you see a biography of its author, an analysis of the chemical composition of its paper, or the share price for its publisher?” For a little guidance, the magazine goes to Google, which, with its Glass project, has already established itself as a leader in AR.

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