Red Robin Rethinks Brand

Burger Business, Tuesday, October 30, 2012 8 AM
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Red Robin Gourmet Burgers is rethinking its full-service restaurant model from name to service style to menu as it puts focus on its new fast-casual concept, Red Robin Burger Works. The chain's CEO Stephen Carley said that during this current quarter, the chain has begun experimenting with “a number of transformed restaurants.” Some of the transformed restaurants will have a new logo and signage, identifying the restaurant as Red Robin Gourmet Burgers + Brews. This logo incorporates the flame motif used with the five Red Robin’s Burger Works that are open.

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