New Google Analytics Cost Data Tool Calculates ROI Across Channels

On its Analytics blog, Google has announced its new Cost Data Import Tool for calculating ROI from any digital source: email, social, paid search, organic search, display ads, and affiliate marketing. The tool allows users to import cost data for each of the channels measured through Google Analytics via a self-serve API or third party applications. Cost Data Import Tool is now in Public Beta. 

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Tags: email
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