Radio Rises To The Rescue

Advertising Age, Friday, November 2, 2012 12:22 PM
  • Comment
  • Recommend
Subscribe to Around the Net In Media


With electricity out, and online gadgets drained of power, 5 million households in Hurricane Sandy’s wake are rediscovering radio. “What remains is a version of 1932: families gathered around the radio, waiting for a bit of information on where to go or what to do next,” writes Michael Learmonth.  “Radio, the first electronic mass media, has become the only game in town.”  Measuring radio’s expected higher ratings has also fallen victim to the storm, since Arbitron’s electronic meters work off of…well, electricity. So you can expect a return to another old-fashioned tool: phone-based surveys.


Read the whole story at Advertising Age »

Be the first to comment on "Radio Rises To The Rescue "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Media Articles

>> Around the Net In Media Archives