The Hyperbole Of Hyper-Targeting (Or Why It's News That Obama Drops 87 Cookies On Your Browser)

Wall Street Journal, Monday, November 5, 2012 2:10 PM
  • Comment
  • Recommend
Subscribe to Around the Net In Media

Tags

In one of the many "exposes" that are circulating about how the presidential campaign teams are utilizing questionable, possibly nefarious methods to "hyper-target" unsuspecting voters, Wall Street Journal columnist L. Gordon Crovitz weighs in with the fact that the Obama team drops upwards of 87 cookies on the browsers of visitors to the campaign's website. My question is, how many cookies does the average marketer drop when consumers visit their sites?

 
Read the whole story at Wall Street Journal »

Be the first to comment on "The Hyperbole Of Hyper-Targeting (Or Why It's News That Obama Drops 87 Cookies On Your Browser)"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Media Articles

>> Around the Net In Media Archives