World's Brands Take To Instagram
A sizeable amount of the world’s biggest brands have built up an impressive following on photo-sharing service Instagram, warc.com reports. According to figures from insights provider Simply Measured, over half of the world’s 100 most valuable brands were using the platform as of November 2012. In comparison to other networks, 98 out of 100 of these brands are using Facebook and Twitter, while 67 are using Google+. Pinterest is another site gaining traction, attracting 63 of the 100 brands.