Chick-fil-A As Crisis Case Study

Chief Marketer , Tuesday, November 6, 2012 10 AM
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This summer, the president and COO of Chick-fil-A, Dan Cathy, told the Baptist Press the company opposes same-sex marriage. Demonstrations this summer pitted the gay and lesbian community against Chick-fil-A and its retail outlets. Mayors of Boston and Chicago said Chick-fil-A wasn’t welcome in their cities, and other business partners withdrew support. Public relations is important because the character of the CEO is critical to the success of any marketing and media relations strategy, social media campaign or integrated program. At the jump, a roster of tips for PR types who need to put a muzzle on brass.

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