App marketing platform Trademob has raised $15 million in a second-round funding led by technology equity investor Kennet Partners and including existing backers Tengelmann Ventures and High-Tech Grunderfonds. The Berlin-based company said it will use the money to continue its global expansion and further invest in its technology platform.
Started in 2010, Trademob works with advertisers, including eBay Classifieds, Universal Music and ICQ, to promote their apps on its platform, which it says reaches more than 500 million smartphone users in 190 countries. The company’s system connects with mobile ad networks like AdMob, InMobi and Millennial Media and other traffic sources to extend reach and optimize campaigns.
In April, Trademob expanded to the U.S. by launching a New York office to complement its presence in Berlin, London, Paris and Madrid. In connection with the new funding, Michael Elias and Hillel Zidel of Kennet, which has offices in London and Silicon Valley, will join Trademob’s board of directors.