Marketing Lessons From Elections

Marketing Week , Wednesday, November 7, 2012 8 AM
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Here's the perspective on the campaigns, now over, from across the pond, and the first obvious item visible is the gigantic mass media marketing effort. There's an interesting perspective here, even though the critique of Obama's campaign and its implied prediction didn't pan out. "Change we can believe in" doesn't work this time around, notes the article, which says Obama's inability to live up to his rhetoric "is a cautionary tale for all brands that fail to live up to their core values." We now know that those core values still resonate, at least enough to win. 

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