NBCU, Amex Partner On TV Commerce Deal

Advertising Age, Wednesday, November 7, 2012 4:49 PM
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NBC Universal is teaming with American Express to create a feature on social TV app Zeebox that lets TV viewers buy "products 'inspired by' NBC Universal programs directly from a mobile device while the programs are airing," writes Brian Steinberg. NBCU, which owns a share in Zeebox, is also working on more of such ad and retail packages.

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