Some industry insiders might malign banner ads, but not Daniel Ambrose, managing partner of Ambro.com Corp. "I'd be a rich man if I had a penny for every time someone said, 'Banners don't work,'" he said during OMMA Premium Display in New York this morning. Banners do work, he said. After all, he added, they've been around for 20 years.
Wendy Davis is a Senior Writer at MediaPost. You can reach Wendy at firstname.lastname@example.org