Cleveland Journalists Plan Campaign Against 'Plain Dealer' Layoffs

Informed that management plans major changes, including some layoffs, journalists at the Cleveland Plain Dealer are taking matters into their own hands with a proactive campaign that includes an ad in their own paper, bus, billboard, radio and TV ads, a Twitter feed and a Facebook ad, and mass emailings to influential folks. The gist of the message is on one of the billboards: "Save The Plain Dealer. Don't let Cleveland's daily paper fade away." Management hasn't said whether the changes will include a reduced publication schedule, but the journalists don't seem to be taking any chances.

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