76% of Mobile Device Users Will Swap Email Address For Offers

Marketing Charts, Monday, November 12, 2012 4:29 PM
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According to a new study from McAffee, 88% of of smartphone or tablet users will swap some of their personal info in exchange for offers or discounts, with email address on the table for 76% of them. Mobile users are less forthcoming with their name (62%), age (56%) and address or phone number (36%).

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