'Nashville' Gets Full-Season Order, Offers Multiple Revenue Outlets
ABC’s “Nashville” was noted by Disney CEO Bob Iger last week as a promising first-season show, and the network gave it a full-season order Monday. By one
measure, the drama's ratings in the 18-to-49 demo are 28% higher than ABC's at large.
ABC had already given a full-season pick-up to fellow first-year show “The
Neighbors,” where ratings are considerably lower than "Nashville's."
Lionsgate CEO Jon Feltheimer indicated last week that the series, co-produced by the studio he leads, has
multiple success markers, including significant DVR-enabled viewership and iTunes downloads of the show's songs.
He said on an earnings call: “It’s particularly encouraging that
'Nashville's live-plus-three numbers continue to average more than 50% higher than the ratings for its live-plus-same-day airing, [making] it one of the most time-shifted shows on
television.”
Feltheimer added that the notable amount of iTunes downloads may also be a harbinger of off-network opportunities: “'Nashville' is that rare show that has the
opportunity to expand its marketing reach and revenue base through touring, soundtracks and merchandising. We believe that the show will continue to grow and become an important asset for both
Lionsgate and ABC.”
This story has been updated to reflect ABC giving the show a full-season order.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "'Nashville' Gets Full-Season Order, Offers Multiple Revenue Outlets"
Leave a Comment