Google's Ad Revenue Surpasses Total Print Ad Rev

There are several mitigating factors to this statistic, but, yes, Google's ad revenue for the first six months of 2012 -- $10.9 billion -- seems to top the ad revenue from print (both newspapers and magazines) media: $10.5 billion, according to Statistica. Here are the caveats: the Google figures are global while the print data is just from the U.S., and does not include revenue from newspapers' websites. Those caveats seem to us fairly significant, but you can't beat the fact that  "Google is operating at close to parity with the print industry in ad revenues," and 'Google is just 14years old, while the print industry as we know it has been operating for more than a century," writes Seth Fiegerman.

Read the whole story at Mashable » Recommend (1) Print RSS