TWC Sponsors Concerts In Madison Square Garden
Time Warner Cable, which has a heavy presence in Manhattan, has inked a deal with Madison Square Garden to serve as a top-line sponsor of concerts in the world’s most famous arena.
The arrangement also includes an official sponsorship role with the New York Knicks and Rangers and high-profile advertising real estate in a
busy part of New York.
TWC said the initiative, which has featured Ricky Gervais and New York Giants wide receiver Victor Cruz, is part of TWC’s 2012 campaign carrying an “Enjoy
Better” tagline.
TWC is the company’s second-largest cable operator and has been facing an increased challenge from Verizon in Manhattan. It is the name sponsor of the Charlotte
arena, where that city’s NBA team plays. MSG is undergoing a pricey renovation.
The Time Warner Cable Concert Series will include Madonna and The Who. TWC will also be able to
advertise on the Garden’s marquees, while taking a presence on the scoreboard above the court and a place in MSG digital platforms. It will have a top-line role backing one Knicks and one
Rangers game a season.
Madison Square Garden could collect a fortune by selling naming rights, but it has refused to tamper with the historic brand. It did sell naming rights to its theater
to Washington Mutual, but that ended after the bank went out of business.
Recent MediaDailyNews Articles
-
Fox May Stream Super Bowl On Authenticated Basis June 19, 9:04 p.m.
The past two Super Bowls have been streamed free online, but Fox may offer a type ... -
Univision, 'Variety' Team For Original Content June 19, 5:43 p.m.
Reflecting the growing size and importance of the U.S. Hispanic market, TV broadcasters have been moving ... -
UK Ad Spend Forecast To Hit $20B June 19, 5:40 p.m.
The pace of ad spending in the UK is picking up. Measured media expenditures in the ... -
3 Innovation Lions Awarded, Barbarian Grabs Grand Prix June 19, 1:33 p.m.
The Barbarian Group has won the Lions Grand Prix Award for Innovation, a new award category ... -
Cable Upfront Begins, Final Take Projected At $9.8B June 19, 12:07 p.m.
Following most of the broadcast upfront deal-making, many cable networks have been inking and completing upfront ... -
Shazam Launches Service To Measure TV Campaigns June 19, 10:49 a.m.
On the heels of other social media apps looking to help out TV brand advertisers with ... -
GM Returns To Oscars, Drives 5-Year Deal June 19, 10:16 a.m.
General Motors and the Oscars telecast are back in business.The Detroit carmaker said Wednesday that it ... -
Cannes King: Omnicom Earns Most Medals, Media Agency Of Year June 19, 9:34 a.m.
Omnicom’s OMD Worldwide was the most medaled media network at the Cannes ad festival this year, ... -
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ...
Be the first to comment on "TWC Sponsors Concerts In Madison Square Garden"
Leave a Comment