Content And The Rule Of 60

Sarah Evans shares a few tips on how integrating open social collaboration helps you produce better work and improve organic search results. She starts with explaining the term "open social collaboration." The two parts -- front end and back end -- require different strategies. The front end includes everything that happens after the marketers publish the content, and the back end includes everything that happens before. Evans also describes the "retweet opportunity and the rule of 60." The rule of 60 refers to the first 60 in a tweet that appears in Google's search engine page results.

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Tags: search
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