News Brief

PointRoll Unveils Streaming Video Ad Component

Advertising technology outfit PointRoll Inc. today released its new streaming video technology which works with standard video formats including Flash, MPEG, RealPlayer, QuickTime, and Windows Media. The technology can be implemented within any PointRoll ad unit and include features including data collection, e-mail, sweepstakes, and dynamic data. Clients such as New Line Cinema, Disney, Electronic Arts, Warner Brothers, Intel, and the Sci-Fi Channel have used the video component.