FX To Be Rebranded As Fox For 2013

UK entertainment channel FX, which hosts shows such as The Walking Dead and American Horror Story, will be rebranded in 2013 as Fox. FOX International Channels announced the news Thursday, alongside a fresh batch of shows and acquisitions for the channel, which is attempting to broaden its schedules. The channel has increased its audience share in recent years with critical and popular hits such as The Walking Dead, NCIS, True Blood and Dexter.

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2 comments about "FX To Be Rebranded As Fox For 2013 ".
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  1. Thomas Siebert from BENEVOLENT PROPAGANDA, November 15, 2012 at 7:56 p.m.

    Misleading! Shouldn't the headline read: "UK FX to be..." etc etc.

  2. Nina Lentini from MediaPost Communications, November 16, 2012 at 5:55 a.m.

    The item is in OMD Europe, Tom. It would be tiring to read UK in every headline. Sorry if you were mislead!