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MPG Drives Off with Goodyear Media Planning and Buying Duties

Jul 27, 2004, 12:00 AM
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In a move to consolidate its advertising and marketing efforts, The Goodyear Tire & Rubber Company selected Media Planning Group (MPG) to work with its marketing team on media planning and buying for its Goodyear tire brand.

New York-based MPG will work with Boston-based Arnold Worldwide on all communications, planning, and buying for Goodyear. The expanded relationship commences with all 2005 media work; PHD U.S. will continue to handle media planning and buying for the Goodyear brand through the end of this year.

Arnold Worldwide will produce the ongoing Goodyear product advertising, while Akron, Ohio-based Hitchcock Fleming & Associates will continue to provide Goodyear with product, promotional, and retail advertising support. Published reports valued the account at $65 million.

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