Picture Brightens for HDTV, Study Predicts 60 Million U.S. Homes by 2008
In 2003, for example, sales of HDTV sets rose 66 percent over 2002. The sales are being driven in part by greater awareness and availability of HDTV programming and services. According to the Yankee study, consumer awareness of HDTV has reached 78 percent and purchase intent of HDTV sets has reached 20 percent of U.S., TV households.
Yankee forecasts that sales will accelerate due to:
*Greater HDTV content availability
*Greater fulfillment of the FCC's digital tuner/decoder mandate
*Declining HDTV set prices (20 percent annually)
*Increased retail availability
*Co-marketing arrangements between consumer electronics manufacturers and cable operators
The forecast, which measures both U.S. annual sales of HDTV monitors, as well as the installed base of U.S. households with a high-definition television, predicts that HDTV penetration will reach 59.3 million U.S. homes by the end of 2008.
Other factors that will drive the expansion include:
*Continued migration to HD content
*Further consumer education initiatives explaining the differences between HD-ready and HD-compatible televisions
*Advancements in digital-cable-ready televisions (an estimated 1 million will be sold in 2004)
*Advancements in digital interfaces.
Recent MediaDailyNews Articles
-
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ... -
Mag Bag: Bonnier, Source Interlink Swap Mags May 23, 4:09 p.m.
Bonnier, Source Interlink Swap Mags Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with ... -
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ...
Be the first to comment on "Picture Brightens for HDTV, Study Predicts 60 Million U.S. Homes by 2008"
Leave a Comment