Report: Email ROI Tops Social Media and SEO

Email continues to reign supreme in ROI, with social media coming in ahead of SEO, according to the 2012 Digital Optimizer Survey. Published by Lyris, the study highlights the most digital marketing practices as well as future investments. More than half of the marketers surveyed report that triggered messages generate the greatest ROI, and the biggest challenges cited by marketers were increasing the number of subscribers and sending relevant messages. 

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