Time Warner's Bewkes Identifies New Segment: 'Cord Nevers'

Paid Content, Monday, November 19, 2012 3:44 PM
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When it comes to traditional cable TV, cord cutting is "overstated," but there are definitely younger consumers who are "cord nevers" -- those who "never acquire cable in the first place," writes Jeff John Roberts in a report on Time Warner CEO Jeff Bewkes' speech on Friday.

For cord nevers, "it’s not a question of money — 'they can afford three Starbucks a day' [said Bewkes] — but rather different habits and expectations."

Bewkes also discussed other challenges cable TV faces, "including the spiraling cost of sports," writes Roberts. "As Bewkes noted, 'half of the population that doesn’t want sports is subsidizing the other half that does' because the former are forced to buy expensive sports channels they don’t want as part of their cable plans."

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