Smart Devices Driving More Traffic to E-Commerce Sites

Marketing Charts, Monday, November 19, 2012 4:36 PM
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Smartphones and tablets are now responsible for over 18% of traffic to e-commerce sites, according to a new study by Monetate. The share of traffic from mobile devices has more than doubled from a year ago, when it was 7.7%. PCs still lead in conversion at 3.28%. Tablets are not far behind at 3.12%, but smartphones lag at only 1.01%. 

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