Smart Devices Driving More Traffic to E-Commerce Sites
Smartphones and tablets are now responsible for over 18% of traffic to e-commerce sites, according to a new study by Monetate. The share of traffic from mobile devices has more than doubled from a year ago, when it was 7.7%. PCs still lead in conversion at 3.28%. Tablets are not far behind at 3.12%, but smartphones lag at only 1.01%.